CLARIFY YOUR VISION AND DIRECTION

This is where we get on the same page > Every great story starts with intention. We define your mission, audience, and goals — so your brand’s next chapter is grounded in purpose and strategy.

This includes a 2 hour Mastermind Session with founders or team decision makers (via zoom or in person for local clients)

Topics covered and defined:

• Purpose, Vision, Mission

• Brand Personality and Tone

• Target Audience

• Competitors and Benchmarks

CRAFT YOUR MESSAGE AND VOICE (2 weeks)

This is the real “Chapter One”. Your brand’s story takes shape through authentic messaging, positioning, and copy that resonate with your audience and reflect your deeper purpose.

Deliverables include:

• Refined Mission Statement

• Brand Taglines

• Brand Personality and Tone Statement

• Website copy (up to 4 pages)

• Brand Words Table

• Brand Positioning with Target Audience and Competitor Analysis

Includes 2x rounds of revisions

DESIGN YOUR VISUAL IDENTITY (2 weeks)

Excitement builds and things start to harmonize. We transform your purpose into visuals — from logos and typography to color and imagery — creating a system that’s unforgettable, timeless, and distinctly yours.

Part One Deliverables include:

• 3x Mood Boards - to open up conversation around what you like and don’t like across varied applications so we are fully aligned on creative direction before the brand ideation process begins.

Part Two Deliverables include:

• Brand concept / Logo

• Logo Variations

• Color Palette

• Typography Pairings

• Image/Treatment references

• Mockups

Includes 2x rounds of revisions

BUILD YOUR DIGITAL EXPERIENCE (3 weeks)

This is your story’s climax as your brand comes to life online. We design and develop a cohesive, responsive website that connects your purpose-driven brand, messaging, and visuals into one seamless action-oriented experience.

Deliverables include:

• Launch-ready Website

• Domain and Email Connection

Includes 2x rounds of revisions

LAUNCH AND LEAD WITH CONFIDENCE (1 week)

Your story continues! With your Brand Launch Toolkit, messaging playbook, and CMS training in hand, you’ll have everything you need to grow with consistency, clarity, and momentum.

Deliverables include:

• Brand Guidelines (approx 20 pages, including Messaging Playbook, and Quick Reference Guide)

• Brand Toolkit 

• Logos

• Icons and Secondary Branding Elements

• Fonts

• Colors

• Presentation Template

• CMS Training Video

• Team Access (Logins and Passwords)

Project Complete! We tip our hats and ride off into the sunset.